The UI/UX principles come from experience, observation, research, and the advice of experts in various fields. But at the same time, they are of a recommendatory nature, to help you create a truly comfortable and functional resource that can satisfy any user.

If you describe the modern Internet in four words, it is – speed, safety, competition, time. Therefore, only a site that allows users to reach their goal as quickly and safely as possible will have success and high conversion rates.

Principles of UI/UX
UX is a study of the convenience of interaction between the user and a software product. That is, the UX specialist works on the structure, navigation and possible scenarios of the “site-user” relationship.

UI is a visual component of any software product: the arrangement of elements, color, font, text, etc. The goal of the UI specialist is to make the project visually pleasing and at the same time solve the UX tasks.

The main principles and recommendations for an effective UI/UX
I want to emphasize once again that all the principles are recommendations. Whether to apply them or not – it should be decided on an individual basis, depending on your product, concept, idea, etc.

There are dozens or even hundreds of UI/UX principles and recommendations. We have selected the most basic and most important:

The principle of KISS (keep it simple, stupid). Developing the interface, you do not need to complicate anything, everything should be as simple, understandable and obvious. Any task of the user should be resolved with a minimum of stress and a minimum number of actions.

The user should not make things up. There should be no situations when a user cannot understand why you have added/use a certain element.

Hide the obvious. You don’t need to highlight unimportant and obvious elements. Highlight and focus the user’s attention only on the important elements of the site.

A balance of the important/important. Any interface – a combination of important and unimportant elements. You need to focus your attention on the important design elements and avoid a large number and emphasis on unimportant elements.

Stability vs. trend. You don’t need to compose your design with only the “trendiest and most on-trend” design elements. It is often better to use time-tested elements of the interface. That is, you do not need to put an element of the interface in your project, just because it is “fashionable” – it must also be effective.

Familiar navigation. In any project, there are elements of navigation. It is best to organize the navigation in a familiar way, which is familiar to every Internet user.

No one reads texts. When a user “surfs” the Internet, he does not “read”, he “browses”, because few people like to read large texts without an urgent need. There’s no need to force the user to do it.