Package Contents

But first, let’s traditionally take a look at the packaging and contents. The mouse box is blue and small in size. On its front and back sides there is an image of the product and its four main advantages are listed in several languages – low weight, optical Hero sensor, LIGHTSPEED wireless technology and economical battery power consumption. Technical specifications can be found on the left side. Inside, a cardboard damper and a bag are provided for protection against damage.

In addition to the mouse, the package includes a 1.5-meter USB 2.0 extension cable for connecting the receiver, warranty information, a brief user manual, a receiver and one Duracell AA battery.

Appearance and Design

The Logitech G305 has a fairly simple streamlined and symmetrical shape, which generally follows the contours of the G102 and G Pro. The mouse is medium in size, not small, as it might seem at first. The top panel is made of smooth matte plastic, which is quite resistant to dirt. The G logo is applied in gray paint on the back. The LMB and RMB panels are separate, with Omron switches with a rated life of 10 million clicks located under them. In addition, these panels are spring-loaded, so they have no backlash and quickly return to their original position. In terms of pressing force, they are quite light, with loud juicy click sounds. Between the keys is a glossy insert, which contains a scroll wheel, a small oval DPI change button (light, with a muffled click sound), a dot indicator of the current resolution and battery level.

The back of the top panel is removable by pressing it lightly in the center and sliding it back. Under it is a centrally located compartment for a single battery, next to which is a pocket for the receiver. Under the top cover there is a soft spring insert, which provides good battery pressure. The weight of the empty mouse is 74 grams.

No matter how remarkable and stable wireless communication the LIGHTSPEED technology provides, no one has canceled the laws of physics. The greater the distance between the receiver and the transmitter, the greater the delay in signal transmission and the more the signal is interfered with by extraneous radio interference in the now overloaded 2.4 GHz range. Therefore, the kit includes an extension cable for the mouse receiver, which allows you to place it next to the rug and minimize these problems. Ideally, the receiver should be located less than 20 cm from the mouse and no closer than 2 meters from other wireless devices, such as a Wi-Fi router.

The left side is made of rough plastic. In the middle, in the upper part there are two narrow glossy side buttons. They are easy to press and have a clear sound when triggered. The buttons have no free travel.

In the front view, you can see that the main keys have recesses for the fingers. The fit of the parts is good. The scroll wheel is rubberized, with even transverse notches. It rotates quite quietly, has clearly defined fixation positions, well distinguishable tactilely. The middle button is pressed hard and quietly.

The right side of the mouse is the same as the left, but without the side buttons.

The stern of the mouse is streamlined and rounded. It fits comfortably in the base of the palm with a “claw” or “palm” grip.

Logitech G305 is well suited for all major types of grip and will be equally comfortable in both right and left hands. The mouse is most versatile for small and medium hands, while owners of large hands will probably prefer to use it exclusively in a finger grip.

On the bottom of the mouse there are four oval Teflon feet at the corners, a pad around the sensor, and another small round foot at the back. There’s also the power switch located here. In the center is the window of the Hero optical sensor with infrared backlight.

We decided not to open the manipulator, as many video reviews on how to disassemble this mouse are readily available online. And there we noticed one interesting peculiarity. The Hero sensors in the Logitech G305, G Pro, and Pro Wireless look completely different, even though they are called the same. And the sensor from the G305 most resembles the shape of the microchip and the external backlight diode to the mysterious Mercury from the G102. As for the Hero sensors in the G Pro and Pro Wireless, although they have backlight integrated into the microchip, they also differ in appearance.

Fortunately, the mouse lacks RGB backlight elements to save battery life, and the only thing that can light up on it is the dot indicator in the middle. It doesn’t shine for long either, but it shows in color what mode the mouse is currently in (when turned on), which level of resolution is selected, and how much battery life is left.

Software

To configure the mouse, users can choose between two Logitech G305 software options. The first is the traditional universal Logitech driver, and the second is the new Logitech G HUB driver, which is still under development and testing. Both software can even be installed simultaneously, although in this case G HUB will have priority until it is removed. That’s why we’ll talk about it.

From the main screen, there is quick access to selecting a device, changing profiles, program settings (upper right corner), account (lower right corner), viewing news, and accessing the official website (feed below).

If desired, you can create your own account to access the cloud storage of profiles. The mouse supports one built-in memory profile. To edit it, the program needs to be granted access. In LGS, everything was a little simpler in this regard. After enabling the mouse, we get access to the assignments of any of the six keys. The set of allowed commands is standard – keyboard and mouse clicks, Windows functions, and macros. It is possible to set alternative commands that will be activated in G-Shift mode when the button responsible for it is pressed.

The macro editor looks quite funny and allows you to record a sequence of commands from the keyboard and mouse, taking into account delays. After recording, you can choose one of four ways to play back the macro command. The positions of the mouse cursor and the direction of the scroll wheel are not fixed by the application. Text and emojis can be added directly to the body of the macro, a link to start an application, a system command, or a delay can be embedded.

In the sensor settings, you can choose up to five sensitivity levels in the range from 200 to 12,000 cpi with a step of 50 cpi. To quickly select a specific level, you can assign the “SHIFT DPI” key. The polling rate is selected from options of 125, 250, 500, and 1000 Hz, but this is only available in high performance mode. If the mouse is switched to power saving sensor mode, the polling rate is fixed at 125 Hz.

In profile management (tab in the center at the top of the main screen), you can link a profile to the start of a specific application, create a usage scenario for it, assign a basic profile, and add necessary macros to it. And this is what the G HUB settings window looks like. Here you can select its launch and operation parameters, interface language, and you can also update the program or view its manual. In the “My Gear” section, you can select parameters for supported devices, and in ARX Control you can configure pairing with an external screen or mobile device to display program data on it.

Ergonomics and Testing

Testing of the Logitech G305 Lightspeed mouse was conducted on a black Mionix Alioth M single-color fabric rug. The receiver was located directly next to the gaming surface, according to the instructions. Compared to what is now considered “gaming mice,” the G305 looks a bit primitive, like a guest from the past. There are no rubber or metal inserts, soft-touch, multicolored garlands, and aggressive shapes. Everything is extremely ordinary, and if anyone remembers the Logitech Pilot mice from the early 2000s, they will definitely notice the similarity. But behind all this lies reliability and functionality. The body is assembled strong and light at the same time. The weight of the mouse with battery is 96 grams, and it is perfectly distributed along the axes of symmetry so that the manipulator does not tip over when lifted from the surface. The mouse panels feel good in the fingers and are resistant to dirt. The performance of all keys and the scroll wheel can be called excellent – they are clear and responsive. The main buttons are additionally spring-loaded. The feet here are not particularly slippery, and overall the mouse has low inertia.

In terms of connection stability, everything is also very good. During work and games, both in maximum and reduced performance mode, I was unable to feel any lag or delays. This mouse cannot be distinguished from a wired one without special devices. The mouse has a sleep mode after a few minutes of inactivity even in game mode, but the power saving is not aggressive, and to wake it up it is enough to slightly move the manipulator, while the cursor freezes for literally a fraction of a second. Continuous activity mode is not provided here, so this option of automatic saving can be considered an acceptable compromise.

If the mouse is used at minimum settings, its charge will last approximately 9 months of active daily use. But at maximum settings, the battery life is up to 250 hours, which is about a month of gaming for 10 hours a day. Thus, gamers will have to buy not only a mouse, but also a decent rechargeable battery, or even two, if they don’t want to use a cartridge of batteries throughout the year (especially since after a year the rechargeable battery will fully pay for itself).

Regarding the operation of the Hero sensor (in the modification that is installed here), I have no complaints. It differs little from the PMW3360 in performance, supports high speed and accurate cursor positioning. It is also impossible to cause cursor breakdown on it, and there are no parasitic features like acceleration, excessive smoothing of the trajectory, and angular binding. The only difference is the inability to adjust the lift-off height, here it is fixed at slightly less than 2 mm. The ideal resolution range, from my point of view, would be the 800-2000 cpi segment.

Verdict

The Logitech G305 Lightspeed is a high-quality and durable, albeit simple-looking, wireless gaming mouse that is a wireless version of the Logitech G102. Its advantages include an excellent optical sensor, a strong and balanced body, low weight, good keys and scroll wheel, stable lag-free connection, and long battery life. I couldn’t find any significant flaws in the G305 that could spoil the impression of working or playing on it.

However, the recommended price of this mouse seems overpriced, even against the background of other products from the company, not to mention competing solutions. After all, it is worth considering that in a gaming scenario, the buyer will also have to purchase a couple of rechargeable batteries and a charger for them. As they say, good, but expensive. However, if the convenience of the absence of a wire is above considerations of economy, and the shape of this manipulator fits your hand, then the Logitech G305 Lightspeed is a worthy choice.

The post Logitech G305 Lightspeed Wireless Gaming Mouse Review: A Detailed Look appeared first on Design Brand-Hub.

In the realm of audio bliss, the role of headphone drivers is akin to that of a musical artisan, sculpting sound to meet the unique preferences of each listener. This comprehensive exploration delves into the fascinating world of headphone drivers, unraveling the ways in which these digital maestros can be tuned to deliver a personalized auditory masterpiece.

II. Understanding the Alchemy of Sound

1. Decoding Headphone Drivers:

Delve into the fundamental understanding of headphone drivers, demystifying the science behind their ability to translate electrical signals into the immersive symphony that graces our ears.

2. The Symphony of Sound Signatures:

Explore the concept of sound signatures and how headphone drivers contribute to creating diverse audio profiles. From bass-heavy beats to crisp highs, understand how drivers shape the sonic landscape.

III. Unleashing Personalization through Headphone Drivers

1. Parametric Equalization for Tailored Tones:

Explore the realm of parametric equalization, a powerful tool for fine-tuning audio frequencies. Learn how adjusting specific bands can tailor the sound output to suit individual taste.

2. Balancing Act: Harmonizing Frequencies:

Understand the art of balancing frequencies to create a harmonious auditory experience. Discover how headphone drivers can be adjusted to avoid overpowering bass or piercing trebles.

3. Dynamic Range Compression: Shaping Volume Dynamics:

Delve into dynamic range compression and its impact on volume dynamics. Learn how it can be employed to level out audio peaks and enhance the overall listening experience.

IV. Crafting Your Ideal Audio Environment

1. Spatial Audio and 3D Soundscapes:

Embark on a journey into spatial audio and the creation of three-dimensional soundscapes. Understand how headphone drivers contribute to a sense of immersion and directionality.

2. Virtual Surround Sound: Gaming and Beyond:

Explore the application of virtual surround sound in gaming and entertainment. Uncover how headphone drivers simulate expansive audio environments for a captivating experience.

3. Adaptive Audio Profiles: The Future of Personalization:

Peer into the future with adaptive audio profiles. Discuss emerging technologies where headphone drivers adjust in real-time based on user preferences, context, and even physiological factors.

V. Maximizing Driver Potential: Tips and Tricks

1. Updating Firmware for Enhanced Performance:

Stress the importance of keeping headphone drivers up-to-date. Uncover how firmware updates not only address bugs but can also introduce new features and optimizations.

2. Exploring Third-Party Equalization Software:

Introduce the world of third-party equalization software. Discuss how these tools can provide advanced customization options beyond what is offered by default drivers.

3. Preserving Customized Profiles: Backing Up Your Settings:

Guide users on the importance of backing up customized profiles. Explore methods to safeguard personalized settings, ensuring a seamless experience even after system changes.

VI. Overcoming Challenges: Troubleshooting Customization Woes

1. Addressing Compatibility Issues:

Offer solutions for compatibility challenges that may arise during customization. Discuss strategies to ensure that personalized settings work seamlessly across different devices and platforms.

2. Avoiding Over-Processing Pitfalls:

Caution against over-processing audio during customization. Discuss the potential pitfalls of excessive adjustments and how to strike a balance for optimal results.

VII. Future Frontiers: The Evolving Landscape of Audio Customization

1. Machine Learning in Audio Personalization:

Explore the integration of machine learning in audio personalization. Discuss how algorithms can adapt and refine headphone driver settings based on user habits and preferences.

2. User-Generated Sound Profiles: A Community Approach:

Envision a future where users contribute to a collective pool of sound profiles. Discuss the potential of a community-driven approach to audio customization.

Conclusion

In the symphony of personalized audio, headphone drivers emerge as virtuosos, sculpting sound to cater to individual tastes. Armed with insights and practical tips, users can embark on a journey of audio customization, tailoring their headphone experience to perfection. As technology advances, the potential for fine-tuning audio settings expands, promising an era where every listener can have a truly unique and tailored auditory adventure. Embrace the customization possibilities, refine your audio preferences, and let your headphones serenade you with a sound that is distinctly yours.

Take your gaming experience to the next level with powerful, reliable drivers. Download them from trusted sources, update them regularly, and let the victories accompany you every time!

Visit our website to download high-quality drivers for your mice, keyboards, headphones, webcams, and gaming accessories.

The post Customizing Audio Excellence: How Drivers Tailor Headphone Sound to Your Preferences appeared first on Design Brand-Hub.

Emails have emerged as a fundamental part of our daily routine. The way you sign off in professional communications can speak volumes to your recipients. This article delves into the concept of an email signature, the rationale behind crafting one, and the optimal strategies for doing so. Keep reading to enhance your brand’s professionalism.

What Exactly is an Email Signature? 

An email signature, also known as an email footer or branded signature, is the concluding portion of an email that the recipient reads. Typically, a professional email signature encompasses details about the sender, making it an effective method of sharing information about yourself or your business.

Varieties of Email Signatures 

Email signatures come in various forms. Primarily, there are company-wide signatures and personal or individual signatures.

Secondly, within the scope of company-wide signatures, we can differentiate between general and specialized signatures. 

General ones embody the organization’s details without specifying an individual. Such signatures are commonly seen in company newsletters. For instance, the email from the Semrush Team below doesn’t mention a specific sender. 

Specialized or personalized company signatures display the employee’s name and company details. Semrush, for example, uses such signatures along with company-wide signatures. Personal or individual email signatures are typical of independent professionals like designers, writers, and photographers.

Why Should You Have an Email Signature? 

Creating email signatures is beneficial for several reasons, and we’ll highlight the most significant ones.

Establish Brand Identity

Company-wide signatures usually incorporate a logo, enabling customers to readily associate the email with the business, thereby reinforcing its identity.

Ensure Consistency

When discussing employee emails, standardized signatures aid in maintaining consistency across different departments. You could allow all employees to design their own signatures following a common framework. 

Alternatively, you might generate and personalize company-wide signatures for each staff member. In this scenario, if customers interact with representatives from various departments, they will receive emails with uniform, credible signatures that align with the brand’s identity. Such consistency undoubtedly fosters trust in the company.

Boost Traffic

The simplest method to steer traffic towards your company’s website is by including the link in email signatures. It’s effortless for customers to click the link in the email, and those who read the email till the end are likely to visit your site. Consequently, you can enhance your rank on the search engine results page with minimal effort.

Inform Customers

Incorporating banners that notify recipients about recent content (like blog posts, case studies, etc.), new products or services, sales, discounts, or promotions, or upcoming events (such as conferences, webinars, etc.) is one of the best strategies for email signatures. You can devise standardized company-wide signatures and tailor them for different departments or employees. This way, the target audience receives pertinent information.

Demonstrate Professionalism 

For independent workers, an appealing email signature that offers vital contact details and leaves a lasting impression with a personalized professional touch is beneficial. Such signatures typically remind clients of your work or services and motivate them to collaborate with you.

Effective Email Signature Guidelines

Here are a few top tips to aid you in crafting an exceptional email signature.

#1: Decide on the Size and Format 

The key principle is to avoid over-complicating your signature. Determine the vital information to feature and maintain a concise, tidy signature. An overload of details can distract readers, thereby negatively affecting your image.

Typically, professional business email signatures contain roughly seven lines. Each line should be about 72 characters long. This is sufficient to include essential contact details without cluttering your signature with superfluous data. 

Regarding dimensions, a height of 150px-200px and a width of 300px-600px are recommended. These measurements ensure your signature looks appealing on various devices while accommodating necessary information.

#2: Arrange the Space Effectively 

Proper spacing aids in highlighting important information. It’s advisable to use a hierarchy when displaying your details, leading with the most crucial ones. Another effective strategy is to use dividers to segregate the information efficiently and emphasize elements.

Additionally, review the white space in your design to ensure different parts of the email signature are easily distinguishable.

#3: Determine the Key Elements of Your Email Signature

Consider the nature of your signature, its main objective, and brand identity. Then, ensure that your signature aligns with your company’s style across all elements.

Fonts 

Stick to popular fonts (Times New Roman, Tahoma, Arial, Courier New, Georgia, or Verdana) for safety. These fonts are not only easy to read, allowing customers to quickly digest the text, but they’re also supported by most browsers and devices, avoiding compatibility problems.

Emphasize your text with font style and size rather than experimenting with various fonts. Use larger letters for crucial information. Bold, italics, and an additional color for the font can also be used. Remember the golden rule of not overdoing it applies to fonts too; refrain from using too many variations.

Best Practices for Images in Email Signatures 

High-quality images are critical in email signatures. Using low-resolution photos can tarnish your brand image. Typically, email signatures feature employee photos with a neutral backdrop. It’s more effective to use a headshot rather than a full-body image.

Your brand logo can also be used in both individual and company-wide email signatures. However, avoid overloading your signature with numerous images. Ideally, limit it to two images.

Colors 

Choosing your brand colors for your email signature ensures consistency. Select up to three colors (or shades) from your logo for your signature. Be aware that too many colors can make your signature appear unprofessional and garish.

A minimalist design with a white background and black text is also an option. Alternatively, you can apply your brand colors to the text and background. Ensure the chosen colors are not too light; darker and high-contrast shades are preferable.

Contact Information

An email signature serves to inform customers about the sender and provide additional contact methods. Therefore, include the following details:

• Employee’s name and title (for company emails) or your name and title (for independent professionals)
• Company name (and logo, if possible) 
• Website URL (ensure the link is clickable)
• Email address 
• Social media icons 

Tips on Social Icons 

When creating company-wide signatures, include social media platforms that best represent your brand. You can add links to your Facebook, Twitter, YouTube accounts, and blog. Customize social icons to align with your style and chosen colors. For individual signatures, opt for professional networks like LinkedIn over personal social media pages. Avoid cluttering the design with too many icons.

Company Slogan 

While not mandatory, a company slogan can reinforce your brand identity. Avoid including unrelated quotes, even if they’re favored by employees.

Awards 

Showcasing recent accolades and achievements in your email signature can boost trust and brand awareness. However, this is not a required element.

Disclaimers, Legal Notices, and Confidentiality Clauses 

The need for disclaimers and legal notices depends on your industry and country of operation. They are especially important in sectors like finance, banking, and law. Frequently, email signatures include a confidentiality clause to protect the email content from unauthorized use.

The screenshot above demonstrates how Coursera safeguards its rights and informs email recipients accordingly.

#4: Incorporate Calls-to-Action

A call-to-action (CTA) is an essential feature of effective email signatures. It’s a straightforward method to maintain engagement with your audience. Common CTAs include:

• Subscribing to channels, blogs, social media, or newsletters 
• Ordering goods or services at a discount (a promo code can be used for this) 
• Providing feedback (if customers have already made a purchase) 

Job opportunities (if you’re expanding your team) 

Linking your CTA in email signatures to your marketing objectives can significantly enhance website traffic and conversion rates.

#5: Ensure Your Signature is Responsive

Considering the accessibility of your signature on various screens is crucial as an increasing number of people use mobile devices for checking their emails. A responsive signature reflects your company’s professionalism and consideration for all customers.

#6: Tailor Your Signature to Your Audience

For efficient email signatures, create multiple versions tailored to your customers’ needs. Once you’ve determined the general information to be included in the signature, segment your audience and include the most pertinent details. This can be easily achieved, even by using different banners.

Moreover, each employee can have several signatures. Longer signatures can be used for outgoing emails and shorter ones for replies. Experiment with different signatures to determine what works best.

#7: Thoroughly Review Email Signatures

Having numerous signatures for different departments and employees increases the likelihood of inconsistency. To ensure professionalism, review all signatures.

Firstly, make sure all signatures follow a consistent pattern and contain vital information. Uniform signatures across your company demonstrate attention to detail.

Secondly, meticulously check all links in your email signatures. A broken link can leave a negative impression and harm your reputation. The more people that encounter a broken link in a branded email, the greater the impact.

#8: Rely on Professionals for Coding

Best practices for company email signatures also include creating code that functions well across all email clients or apps. While you can design and save your signature, it’s advisable to entrust the development of an email signature HTML code to professionals if you’re unfamiliar with the process. This is particularly true if you’re working with a more complex design that requires a PSD to email conversion.

You can find email signature generators online. They’re user-friendly and allow you to generate signatures as needed. However, they often have design and function limitations.

When a professional developer creates code, you can specify all your requirements (information to include, the need for multiple signatures, email clients the signature should be compatible with, etc.). You’ll get exactly what you want.

#9: Regularly Update Signatures

In addition to checking elements in your signature like links, regularly updating signatures is crucial. Employee turnover, new departments, changing contact details, and updating banners in signatures all require regular updates to ensure customers receive the most current information.

Wrapping It Up

Creating an effective email signature entails much more than just listing your name and contact information. It’s about making strategic use of design, incorporating the right elements, and ensuring the signature is responsive and tailored to your audience.

From utilizing a minimalist design, including pertinent contact information, embedding social media icons and CTAs, to exhibiting awards and including necessary disclaimers, every facet of the signature serves a distinct purpose. 

Regular updates and reviews should be part of your signature strategy to maintain consistency and relevance. By following these best practices, your email signature can become a powerful tool in your branding and marketing arsenal.

The post Impress Your Recipients: Best Practices for Crafting Effective Email Signatures appeared first on Design Brand-Hub.

What contributes to the success of an e-commerce enterprise? A broad and diverse product range, multiple payment options, accessible and efficient customer service through various platforms, and punctual delivery? 

Yes, all these factors play a significant role. But, equally important is an intuitive and aesthetically pleasing website, as it’s the user’s interaction with the site that can truly set you apart.

In this article, we will delve into the concept of user experience (UX) design, identify eight UX design blunders that can wreak havoc on an e-commerce business, and provide recommendations on how to prevent them. But first, let’s clarify what UX design means and outline its primary advantages for online businesses.

Understanding UX Design and Its Fundamental Principles 

There are numerous interpretations of UX design. Simply put, every way you interact with software, whether it’s a website or a desktop/mobile application, from the number of clicks needed to reach a specific page to the positioning and size of a button within the browser window, forms part of user experience design.

Typically, users rate a software product higher if it’s…

… user-friendly

… visually appealing

… beneficial to them

A UX specialist’s objective should be to design an app or website that fulfills these basic criteria. In essence, the ultimate aim of a UX designer is to augment user satisfaction with a software product by enhancing its usability, accessibility, and appeal.

To realize this aim, UX designers should adhere to the following fundamental principles:

• Be human-centric. Software should be designed for people, not machines. Interactions with an app or website should resonate with humans. Computer language should be reserved for computers.
• Be straightforward. This implies maintaining uniformity in the design of website elements and highlighting the more important/less important elements through visual hierarchy. 
• Be context-aware. Users should always know their position on a page or the entire site. Breadcrumb navigation is one way to provide this context. Be discoverable. If website content is not sorted into categories, sections, or other logical divisions, users will struggle to find the information they need. This discourages them from searching further on the site. It’s akin to a library where books are not arranged alphabetically.
• Be uncomplicated. There should be no diversions, i.e., anything that distracts a user’s attention from your primary action. This includes distracting fonts and colors, moving images, additional high-contrast CTAs, etc. Also, use simple language and avoid industry-specific jargon.

Violate any of these principles, and you enter the danger zone. Adhere to them, and your likelihood of success escalates. Here’s why.

The Impact of Effective UX Design on an Online Business 

Boosting Conversion Rates

The online marketplace is fiercely competitive. Imagine you’re searching for a pair of shoes and come across two local websites selling footwear. On the first site, your search for a specific model turns into an ordeal. The website is disorganized and challenging to navigate, and the search results bear no relation to your query. In contrast, the second site immediately displays the exact model you’re looking for.

Which of these sites are you likely to patronize? The choice is clear, and other users would likely make the same decision.

Enhancing SEO Rankings

Google frequently updates its search algorithm, but one constant factor it values is user experience. As a company that cares about its reputation, Google prioritizes websites with superior UX design in its search results pages.

Generating More Leads and Maintaining Existing Customers 

A user-friendly website doesn’t just attract new visitors. It also facilitates smooth interactions, helping businesses retain their existing customers. Effective UX design builds trust in a brand, service, or product, fostering long-term customer relationships. A loyal customer is a consistent revenue source.

To reap these benefits, pay close attention to your online store’s UX design and avoid common mistakes that contradict the principles discussed earlier.

Potential UX Design Pitfalls for Your Business 

#1: Overly Long Forms 

Forms can be an effective tool for gathering customer information. However, their usefulness depends on their purpose. If you need to ship a product to a customer, the form must collect sufficient details to ensure accurate delivery.

Conversely, if a customer is merely downloading an ebook, there’s no need for a physical address field. Remember: the more fields a user must complete, the more likely they are to abandon your site.

Recommended Actions

• Think carefully about what information you need from users when designing forms. Review each form and retain only the most relevant fields for each scenario. 
• Ensure your form fields are sequential and organized. You can achieve this by categorizing them or arranging them in an ordered list. 
• Consider using autocomplete features to simplify the form-filling process. This feature presents a list of options beneath an input field (like the Google search field), allowing users to select an option rather than typing out the full word or phrase. Other beneficial features include date pickers and dropdown menus. 

Ultimately, use any strategy that minimizes the time users spend filling out forms.

#2: Excessive Textual Content

An online store is primarily for selling products or services, not reading. Overwhelming users with text can deter them, as they’re typically disinclined to read lengthy paragraphs.

Recommended Actions

• Reduce the amount of text on your website. Review all content and retain only what’s absolutely necessary. 
• Use ordered or unordered lists instead of long passages.
• Avoid extending your text across the full width of the content section of a page. Ideally, a line of text should be no more than 60 characters long. 
• Divide your text into small, digestible paragraphs. Research shows that people can retain between 5 to 9 items in their short-term memory. Beyond this, they can easily lose focus. 
• Ensure your text is divided into paragraphs with a maximum of 9 lines each. Wherever possible, substitute text with visuals. A picture of a desired product is likely to prompt a purchase more effectively than a textual description would. Most people are visually oriented.
• In addition to photographs, consider incorporating infographics, videos, animations, and other visual elements. However, ensure these graphics are web-optimized as high-resolution images may significantly slow down page load times.

#3: The Overwhelming Onslaught of Popups

“Join us!” “40% off this July.” “Subscribe Now!” It’s incredibly frustrating when popups obscuring the content you want to see continuously appear with every link click. Popups are a leading contributor to high bounce rates.

Recommended Actions 

Avoid irritating your customers with an excess of popups. Instead, locate an area on the page where they can appear without disrupting your visitors’ activities. Also, allow your users some time to engage with the content before presenting them with a popup request.

#4: Overcrowded Content With Minimal White Space

Attempting to pack too much content onto a single page without sufficient white space is ill-advised. It makes it difficult for visitors to distinguish between crucial elements and those of lesser importance. As a result, they may overlook key components like call-to-action buttons.

Recommended Actions 

Ensure there is ample white space around elements to help your audience focus on the most important ones and prevent your page from looking cluttered.

#5: Inadequate Contrast 

Low contrast between the background and text is a significant UX faux pas. While it might be used artistically in some scenarios, clear contrast is essential for product pages. This is especially true for online stores targeting seniors who often have compromised vision.

Recommended Actions 

Experiment with various contrast settings to find the optimal one. Get feedback from friends and colleagues about the readability of your content. There are numerous online tools available to assist you in selecting the best contrast.

#6: Excessive Navigational Layers 

While providing your current or potential customers with many options is good for business, it can adversely affect user experience. An abundance of menus and submenus can quickly overwhelm even the most patient visitors.

Recommended Actions 

Ensure your most valuable offerings are easily accessible within a few clicks. Secondary or optional items should have their own dedicated area on your website. Make it easy for visitors to find what benefits them the most.

#7: A Jumble of Fonts and Colors 

Remember, simplicity is key in UX design. An overabundance of colors and fonts can render a website confusing and divert attention from key actions you want users to take.

Recommended Actions 

Restrict your color palette to two or three harmonious colors. You can use this tool to find the best color combinations. Limit yourself to a maximum of two consistent fonts throughout your site. 

#8: An Unnoticeable CTA Button 

The call-to-action button is arguably the most crucial element on an e-commerce website. It’s the click on this button that generates revenue for your company. However, it’s not uncommon to find websites where the CTA button is hardly noticeable, overshadowed by surrounding elements.

Recommended Actions 

Ensure your CTA button stands out by selecting a unique color, design, and wording that distinguishes it from the rest of the page elements. The placement of this button is equally important. 

Final Words

To sum up, enhancing user experience on your e-commerce website is a multi-faceted task that requires careful attention to several aspects. 

Simplifying and optimizing form-filling processes, reducing text overload, wisely handling popups, providing ample white space, ensuring adequate contrast, minimizing complex navigational layers, practicing restraint with fonts and colors, and making your call-to-action button noticeable are all part and parcel of creating a user-friendly interface. 

By addressing these key points, you can significantly reduce bounce rates, increase user engagement, and ultimately drive your online store’s profitability.

The post 8 Big UX Design Errors That Could Lead to Your Business’s Downfall appeared first on Design Brand-Hub.

When embarking on the journey of building a successful product, one must lay the groundwork by crafting a Minimum Viable Product (MVP). The MVP serves as a litmus test for your concept within the market, allowing you to gauge its viability with minimal resources and collect invaluable insights before committing substantial time and resources to a fully-fledged product. In this article, we delve into the intricacies of conceiving a triumphant MVP and delve deeper into the pivotal role played by User Experience (UX) in the realm of MVP development.

Understanding the Vital Role of User Experience (UX) in MVP Development

In the realm of MVP development, User Experience (UX) emerges as a linchpin, for it is the cornerstone upon which the success or failure of an MVP rests. A finely crafted UX can singlehandedly determine the fate of an MVP by directly influencing user satisfaction, engagement levels, and user retention. By dedicating resources to UX research and design, you lay the groundwork to ensure that your MVP aligns with the desires and expectations of your target demographic.
To give UX the precedence it deserves in MVP development, it is imperative to have an intimate understanding of your users’ aspirations, inclinations, and pain points. The process of gathering user feedback and conducting comprehensive research should be seamlessly integrated at every juncture of your MVP’s development cycle. By adhering to user-centric design principles, you’re not only resolving a problem with your MVP but also crafting an experience that is both pleasurable and intuitively navigable.

Key Considerations When Designing an MVP

The journey of designing an MVP is one that demands meticulous planning and unwavering attention to key considerations. Here are some pivotal factors that should guide you throughout this expedition:
Define Your Target Audience: Before setting the gears in motion for your MVP’s design, it is paramount to establish a precise profile of your target audience and grasp their unique needs. This initial step will enable you to fine-tune your product to match their preferences and guarantee its relevance in the competitive market landscape.
Prioritize Core Features: An MVP’s core mission is to address the primary issue at hand. By focusing your MVP on the essential features, you expedite your launch timeline and hasten the gathering of valuable feedback.
Embrace Simplicity: An MVP’s user interface should embody simplicity and intuitiveness. Avoid inundating your users with superfluous complexity or a cluttered design canvas. Prioritize clarity and ease of use to elevate the overall user experience.
Embrace Iteration and Enhancement: The MVP journey is far from a one-time event; it thrives on iteration and perpetual improvement grounded in user feedback. Be receptive to feedback, analyze data meticulously, and be prepared to iterate on your design to fashion a triumphant MVP.

MVP Development Process

The MVP development process typically consists of the following stages:
Idea validation: Validate your idea by conducting market research, analyzing competitors, and gathering feedback from potential users. This will help you determine if your idea has market potential and identify any gaps or opportunities.
Design and prototyping: Once your idea is validated, it’s time to design the user interface and create a prototype. This stage involves wireframing, creating mockups, and testing the usability of your design.
Development and testing: Develop the core features of your MVP and ensure they function as intended. Conduct thorough testing to identify and fix any bugs or usability issues.
Launch and gather feedback: Launch your MVP to a select group of users and gather feedback on their experience. This feedback will provide valuable insights for further improvement and iteration.
Iterate and scale: Based on user feedback, iterate on your MVP design, adding new features or refining existing ones. Gradually scale your product based on user demand and market response.

The Role of UX Research in MVP Development

UX research plays a crucial role in MVP development as it helps you understand user behavior, preferences, and pain points. By conducting user interviews, surveys, and usability testing, you can gather valuable insights that inform your design decisions and improve the user experience.
UX research also helps you validate your assumptions and test your MVP’s value proposition. By observing user interactions and collecting qualitative and quantitative data, you can identify areas of improvement and make data-driven decisions to enhance your MVP’s usability and effectiveness.

Creating an Effective User Interface (UI) for Your MVP

A well-designed user interface (UI) is essential for creating an effective MVP. The UI should be visually appealing, intuitive, and aligned with your brand identity. Here are some key principles to consider when designing the UI for your MVP:
Consistency: Maintain consistency in visual elements, such as colors, typography, and layout. Consistency helps users navigate and understand your interface more easily.
Simplicity: Keep your UI design simple and uncluttered. Avoid excessive use of decorative elements or unnecessary features that may distract or confuse users.
Hierarchy: Establish a clear visual hierarchy to guide users’ attention and prioritize important information. Use size, color, and contrast to emphasize important elements.
Responsive design: Ensure your UI is responsive and adaptable to different devices and screen sizes. This will enhance the user experience and make your MVP accessible to a wider audience.

Testing and Iterating Your MVP Design

Testing and iteration are crucial steps in the MVP development process. By testing your MVP with real users, you can uncover usability issues, gather feedback, and identify areas for improvement. Here are some testing methods and approaches to consider:
Usability testing: Conduct usability tests to observe how users interact with your MVP and identify any usability issues. Observe users’ behavior, ask for feedback, and make note of any pain points or confusion.
A/B testing: A/B testing involves comparing two versions of your MVP to determine which performs better. By testing different design elements or features, you can gather data on user preferences and make informed decisions.
Analytics and data analysis: Utilize analytics tools to gather quantitative data on user behavior, engagement, and conversion rates. Analyze this data to identify patterns, trends, and areas for improvement.
Based on the insights gathered from testing, iterate on your MVP design to address any issues and enhance the user experience. Remember, an MVP is an iterative process, and continuous improvement is key to success.

MVP Development Services: What to Look for in a Provider

When choosing an MVP development services provider, it’s important to consider several factors to ensure a successful partnership. Here are some key aspects to look for:
Experience and expertise: Look for a provider with experience in MVP development and a track record of successful projects. Check their portfolio and client testimonials to gauge their expertise in UX design and MVP development.
Collaborative approach: A good MVP development services provider should involve you in the process and value your input. Look for a provider that encourages collaboration and maintains open communication throughout the project.
User-centric design focus: Choose a provider that prioritizes user-centric design principles. They should have a deep understanding of UX and be able to create a seamless and enjoyable user experience.
Agile methodology: Look for a provider that follows an agile development methodology, allowing for flexibility and iterative improvements. Agile development ensures a faster time to market and a more responsive approach to user feedback.

Case Studies: Successful MVPs and Their Impact on Businesses

To understand the power of UX and MVP development services, let’s explore some case studies of successful MVPs and their impact on businesses:
Uber: Uber’s MVP started as a simple app connecting drivers and riders in San Francisco. By focusing on core features and an intuitive user interface, Uber quickly gained traction and disrupted the transportation industry worldwide.
Airbnb: Airbnb’s MVP started as a platform for renting air mattresses in a spare room. By listening to user feedback and continuously improving their user experience, Airbnb transformed the travel industry and became a global hospitality brand.
These case studies highlight the importance of prioritizing UX and launching an MVP with a user-centric design approach. By iteratively improving the user experience and incorporating feedback, businesses can create successful products that resonate with their target audience.

Conclusion: The Power of UX and MVP Development Services

In conclusion, designing a winning MVP requires careful consideration of user experience (UX) and a focus on creating a seamless and enjoyable user interface (UI). By understanding your target audience, conducting UX research, and iterating on your MVP design, you can create a product that meets user needs and drives business success.
When choosing MVP development services, look for companies with experience, a collaborative approach, and a human-centric design focus. By partnering with the right provider, you can leverage their expertise and create an MVP that sets the stage for future growth and success.
Remember, an MVP is just the beginning of your product journey. Continuously gather feedback, iterate on your design, and scale your product based on market demand. By prioritizing UX and MVP development services, you can build a winning product that delights users and drives your business forward.

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UniDAC offers a unified, server-independent interface for working with different databases, allowing developers to switch between various database servers in their cross-database UniDAC-based applications by merely changing a single connection option. This flexibility makes UniDAC an excellent tool for creating scalable, server-independent applications.

Performance tuning, on the other hand, is a critical aspect of database application development. It involves optimizing the speed and efficiency of database operations, which is crucial for applications that handle large amounts of data or have many concurrent users. Effective performance tuning can significantly improve the user experience by reducing wait times for database operations, making applications more responsive, and enabling them to handle larger workloads.

With UniDAC, performance tuning becomes a more straightforward process. Its server-aware providers ensure the best way to perform operations specific to the server, and its advanced data access algorithms and optimization techniques are designed to write high-performance, lightweight data access layers. By understanding and effectively leveraging these features, developers can significantly enhance the performance of their UniDAC-based applications.

In the following sections, we will delve deeper into the architecture of UniDAC, its key features, and how to leverage them for optimal database access and performance tuning.

Understanding UniDAC Architecture

The architecture of Universal Data Access Components (UniDAC) is designed to provide a unified, server-independent interface for working with different databases. This architecture is built around several key components and supports a wide range of Database Management Systems (DBMSs), enabling universal data access.

UniDAC Components

UniDAC is composed of several components that work together to provide direct access to multiple databases. These components include server-specific data providers that ensure the best way to perform operations on the server, a core engine that provides a common API for database operations, and a set of data access components that abstract the specifics of each database server. These components work together to provide a unified, server-independent interface for database operations.

Supported Database Management Systems (DBMSs)

UniDAC supports a wide range of DBMSs, allowing developers to work with multiple databases using a single interface. The supported DBMSs include Oracle, SQL Server, MySQL, PostgreSQL, SQLite, and many others. In addition to these traditional relational databases, UniDAC also supports NoSQL databases like MongoDB and cloud services such as Salesforce, QuickBooks, and others. This wide range of supported DBMSs makes UniDAC a versatile tool for developing database applications.

UniDAC’s Universal Data Access

One of the key features of UniDAC is its universal data access. This feature provides a transparent, server-independent interface for working with different databases. With universal data access, developers can easily switch between different database servers in their UniDAC-based application by changing a single connection option. This means that a UniDAC-based application can work with Oracle, switch to MySQL, and then to PostgreSQL, all without significant code changes. This flexibility makes UniDAC an excellent tool for developing scalable, server-independent applications.

In conclusion, the architecture of UniDAC is designed to provide a flexible, efficient, and unified interface for working with multiple databases. Its key components and wide range of supported DBMSs enable universal data access, making it a powerful tool for developing database applications. In the following sections, we will explore how to set up and manage database connections with UniDAC, execute SQL commands, work with UniDAC dataset classes, and more.

Setting Up and Managing Database Connections with UniDAC

Creating and managing database connections is a crucial part of any database application. With UniDAC, this process is simplified and streamlined. Here are step-by-step instructions on how to set up database drivers and manage database connections with UniDAC.

Setting Up Database Drivers

1. Install UniDAC: Before setting up database drivers, ensure that UniDAC is installed in your development environment. You can download it from the official Devart website and follow the installation instructions.
2. Choose the Database Provider: UniDAC supports a wide range of databases. Choose the provider corresponding to the database you are using. For example, if you’re using Oracle, you would choose the Oracle provider.
3. Configure the Provider: Each provider has a set of properties that you can configure to suit your needs. These properties include the database name, username, password, and others. Configure these properties according to your database setup.

Managing Database Connections

Create a Connection: To create a connection, instantiate the TUniConnection component. This component represents a connection to a database.

    var
    UniConnection: TUniConnection;
    begin
    UniConnection := TUniConnection.Create(nil);
    end;
	

Set Connection Properties: Set the properties of the TUniConnection component to match your database setup. The ProviderName property should match the database provider you’re using. The Username, Password, and Database properties should match your database credentials.

    begin
    UniConnection.ProviderName := 'Oracle';
    UniConnection.Username := 'myUsername';
    UniConnection.Password := 'myPassword';
    UniConnection.Database := 'myDatabase';
    end;

    

Open the Connection: Once the connection properties are set, you can open the connection using the Open method.

    begin
    UniConnection.Open;
    end;
	

Use the Connection: With the connection open, you can now use it to execute SQL commands, work with datasets, and perform other database operations.

Close the Connection: When you’re done with the database operations, close the connection using the Close method.

    begin
    UniConnection.Close;
    end;
    

Destroy the Connection: Finally, when the connection is no longer needed, destroy it to free up resources.

    begin
    UniConnection.Free;
    end;
	

Remember, managing database connections effectively is crucial for the performance and reliability of your application. Always close connections when they’re no longer needed, and handle any connection errors appropriately to ensure your application remains robust and responsive.

Working with UniDAC Dataset Classes

Working with datasets is a fundamental part of database programming. UniDAC provides a set of dataset classes that make it easy to retrieve, navigate, and manipulate data. In this section, we’ll cover how to edit dataset content, use UniDAC to edit dataset data, and post changes to a database.

Editing Dataset Content

Retrieve the Dataset: The first step in editing dataset content is to retrieve the dataset. You can do this by executing a SQL SELECT statement using the TUniQuery component.

    var
    UniQuery: TUniQuery;
    begin
    UniQuery := TUniQuery.Create(nil);
    UniQuery.Connection := UniConnection;
    UniQuery.SQL.Text := 'SELECT * FROM myTable';
    UniQuery.Open;
    end;
	

Navigate the Dataset: Once you have the dataset, you can navigate it using the First, Next, Previous, and Last methods. For example, to move to the next record, you would use the Next method.

    begin
    UniQuery.Next;
    End;
    

Using UniDAC to Edit Dataset Data

Start the Edit: To edit the data in a dataset, you first need to start the edit operation. You can do this using the Edit method.

    begin
    UniQuery.Edit;
    end;
	

Modify the Data: Once the edit operation has started, you can modify the data in the dataset. You can access the fields of the current record using the FieldByName method.

    begin
    UniQuery.FieldByName('myField').AsString := 'New Value';
    end;
	

Posting Changes to a Database

Post the Changes: After you’ve made the necessary changes to the dataset, you need to post the changes back to the database. You can do this using the Post method.

    begin
    UniQuery.Post;
    end;
    

Check for Errors: When posting changes to the database, it’s important to check for any errors that might occur. You can do this using a try/except block.

    begin
    try
    UniQuery.Post;
    except
    on E: EUniError do
    ShowMessage('An error occurred: ' + E.Message);
    end;
    end;
	

Close the Dataset: Once you’re done with the dataset, you should close it to free up resources.

    begin
    UniQuery.Close;
    end;
    

By understanding and effectively using UniDAC’s dataset classes, you can easily retrieve, navigate, and manipulate data in your database applications. In the following sections, we’ll delve deeper into other aspects of UniDAC, such as working with database metadata and preparing a UniDAC application for runtime.

Performance Tuning Techniques in UniDAC

Performance tuning is a critical aspect of database application development. It involves optimizing the speed and efficiency of database operations, which is crucial for applications that handle large amounts of data or have many concurrent users. UniDAC provides several features and techniques that can be used to enhance the performance of your database applications.

Direct Mode

Direct Mode is a feature of UniDAC that allows your application to work with a database directly without involving a database client library. This significantly simplifies the deployment and configuration of your applications and can also improve performance by reducing the overhead associated with client libraries.

To enable Direct Mode, set the Direct property of your TUniConnection component to True.

    begin
    UniConnection.Direct := True;
    end;
    

Mobile Development

UniDAC provides full support for mobile development, allowing your mobile applications to work with multiple databases as easily as desktop applications do. This can significantly improve the performance of your mobile applications by enabling them to directly access and manipulate database data without the need for a separate server-side API.

Server-Independent SQL

UniDAC provides a powerful macros engine that supports server-independent SQL. This allows you to write SQL queries that work with multiple databases, regardless of their specific SQL dialects. By using server-independent SQL, you can avoid the need to write and maintain separate queries for each database, which can significantly improve the maintainability and performance of your application.

Access Cloud Services

UniDAC provides the ability to work with data stored in various cloud services, such as Salesforce, QuickBooks, Zoho CRM, and others. This is achieved through the UniDAC ODBC provider in conjunction with Devart ODBC drivers for Clouds. By accessing cloud services directly from your application, you can improve performance by reducing the need for intermediate APIs or services.

Secure Connection

UniDAC allows you to establish a secure connection to your database server using SSL, SSH, or HTTP/HTTPS protocols. This not only enhances the security of your application but can also improve performance by reducing the risk of network-related issues or attacks that could slow down your application.

To establish a secure connection, you can use the SSLOptions property of your TUniConnection component.

    begin
    UniConnection.SSLOptions.Mode := sslmUnspecified;
    UniConnection.SSLOptions.Cert := 'myCert.pem';
    UniConnection.SSLOptions.Key := 'myKey.pem';
    UniConnection.SSLOptions.CA := 'myCA.pem';
    end;
    

By leveraging these features and techniques, you can significantly enhance the performance of your UniDAC-based applications. In the next section, we’ll discuss how to debug UniDAC applications and handle any errors that might occur.

Conclusion

Throughout this guide, we’ve explored the various aspects of UniDAC, from setting up and managing database connections to working with dataset classes and performance tuning techniques. The goal has been to provide a comprehensive understanding of how to leverage UniDAC for optimal database access.

We’ve discussed several performance tuning techniques, including the use of Direct Mode, mobile development, server-independent SQL, accessing cloud services, and establishing secure connections. These techniques, when properly implemented, can significantly enhance the performance of your UniDAC-based applications, making them more responsive and capable of handling larger workloads.

UniDAC offers a host of benefits for database access. Its universal data access allows you to work with multiple databases using a single interface, simplifying the development process and increasing the adaptability of your applications. Its support for a wide range of DBMSs and cloud services makes it a versatile tool for developing database applications. Furthermore, its advanced features like Direct Mode and server-independent SQL can significantly improve the performance and maintainability of your applications.

In conclusion, UniDAC is a powerful tool for database application development. Its flexible architecture, wide range of supported DBMSs, and advanced features make it an excellent choice for developers seeking to create robust, high-performance database applications. By understanding and effectively leveraging the features and techniques discussed in this guide, you can make the most of UniDAC and create applications that provide optimal database access.

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If you describe the modern Internet in four words, it is – speed, safety, competition, time. Therefore, only a site that allows users to reach their goal as quickly and safely as possible will have success and high conversion rates.

Principles of UI/UX
UX is a study of the convenience of interaction between the user and a software product. That is, the UX specialist works on the structure, navigation and possible scenarios of the “site-user” relationship.

UI is a visual component of any software product: the arrangement of elements, color, font, text, etc. The goal of the UI specialist is to make the project visually pleasing and at the same time solve the UX tasks.

The main principles and recommendations for an effective UI/UX
I want to emphasize once again that all the principles are recommendations. Whether to apply them or not – it should be decided on an individual basis, depending on your product, concept, idea, etc.

There are dozens or even hundreds of UI/UX principles and recommendations. We have selected the most basic and most important:

The principle of KISS (keep it simple, stupid). Developing the interface, you do not need to complicate anything, everything should be as simple, understandable and obvious. Any task of the user should be resolved with a minimum of stress and a minimum number of actions.

The user should not make things up. There should be no situations when a user cannot understand why you have added/use a certain element.

Hide the obvious. You don’t need to highlight unimportant and obvious elements. Highlight and focus the user’s attention only on the important elements of the site.

A balance of the important/important. Any interface – a combination of important and unimportant elements. You need to focus your attention on the important design elements and avoid a large number and emphasis on unimportant elements.

Stability vs. trend. You don’t need to compose your design with only the “trendiest and most on-trend” design elements. It is often better to use time-tested elements of the interface. That is, you do not need to put an element of the interface in your project, just because it is “fashionable” – it must also be effective.

Familiar navigation. In any project, there are elements of navigation. It is best to organize the navigation in a familiar way, which is familiar to every Internet user.

No one reads texts. When a user “surfs” the Internet, he does not “read”, he “browses”, because few people like to read large texts without an urgent need. There’s no need to force the user to do it.

The post The main principles of UI UX: a memo to the web designer for successful work appeared first on Design Brand-Hub.

Animation and scrolltelling
The meaning of the term “scrolltelling” is revealed by the two components of the name: “scroll” – a gesture of scrolling and “tell” – a story, narration. Scrolltelling is animated illustrations that gradually appear and come to life as the screen scrolls, becoming part of the visual narrative.

Evocative colors.
Minimalism recedes into the background. Designers weary of sterile iOS interfaces and neomorphism will move on to something bold.

3D graphics.
Dimensional images are no longer just illustrations, now they are part of the functionality in the interface. 3D graphics are also no longer static, helping to better convey feelings and improve the user experience.

Glassmorphism and new textures
A trend that’s moving on is glassmorphism, which is the imitation of a transparent or frosted glass effect in the interface. Its hallmarks are:

Translucent slats with subtle glare around the edges;
background blurring under transparent elements;
layering of interface (elements as if layered on top of each other);
bright color accents and gradients that swim under the “glass.

Glassmorphism was formed from neomorphism, a trend that is called “soft design”; from him Glassmorphism borrowed layering, smoothness, work with shadow, light and textures, but concentrated on one of them – the glass.

Super app.
Many interfaces will continue to evolve into super apps, that is, multifunctional applications. They combine several services into one and help users solve several tasks simultaneously.

The post Major UX/UI design trends appeared first on Design Brand-Hub.

1. Number. The simplest data type, it gives an unambiguous answer to the question “How much?”. When the user cares about a specific amount or number (e.g., calories per day, number of steps, or monthly income), show that value in the design as the “protagonist.”
2. Array of numbers. Multiple numbers can be called an array of numbers. For example, a user knows how many steps per day he walks and wants to track how that figure changes over the course of a month: that is, he has an array of 31 numbers. The most common type of graph for this task is a time series, which shows the change in a variable over time.
3. Data categories are logical groups that help you “read” them and perceive information faster. Dry numbers are hard to analyze, and categorizing them helps reduce the cognitive load. Even if the customer gives you single numbers to visualize, try to group them and show them in parts.
4. Discrete and continuous data. Discrete data are those that can be counted, such as steps. But data about atmospheric pressure or temperature that changes all the time is called continuous data. Sliders illustrate this difference perfectly.
5. Specific numbers or trend. If the main thing for the user is the change in data as a whole, then we show the trend on the graph, and if you need specific numbers, then display and hightail the numeric values.

The post About data in design appeared first on Design Brand-Hub.

1. Monochromatic color scheme
   Select the color you want and work your way toward the center of the wheel for beautiful color shades. This combination of colors will create a very sophisticated look.
2. Analogous Color Scheme
   In this approach, we choose colors that are located next to each other. You can move in any direction on the color wheel. The colors should be within 90 degrees. This approach will bring more dynamics without losing elegance.
3. A complementary color scheme
   If you’re aiming for brightness, then this option will work for you. Choose a primary color and add an additional color to it on the opposite side of the wheel. You can also add more monochrome colors here.
4. Split Complementary Color Scheme
   You can go further and add a consistent color for more brightness. Such a color scheme is called a split-complementary color scheme.

With these four approaches, you can easily create your own palette. There are other color schemes such as triadic and tetradic, but they require a little more experience.

How do you properly create a dark theme for your product?

Once you’ve decided on the basic colors, you can still experiment with them (the main thing to keep in mind is a sense of proportion). There are several ways to modify color:

Color (hue) – a pure color without any hue or tone.
Tint – add a white color to the pure color.
Shade – add a black color to the pure color.
Tone – add gray to the clear color.

Use color variations
You can change colors and get variants either manually or with a tool like Material Design’s:

Material Design Color Palettes Note: The letter “P” in the circle indicates what color the text reads on a particular background. If the “P” is white, you should use white text on that background. If it is black, select black text. Add your hex value and the tool will give you variations. You can use as many variations as you need for your design. Also, they don’t have to be adjacent to each other, you can choose any contrast.

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