UX design is about designing the user experience. Specialists who are engaged in it don’t draw beautiful pictures – they are rather market-researchers. UX-designers think globally about how the interface should be designed, so that people don’t want to leave the site, and business sales increase. To do this, they take into account the psychology of perception and the habits of users.

Large companies have UX-laboratories where they conduct research: from simple interviews with users and A/B-tests to iTracking. Smaller firms don’t have the resources for this – then designers are guided by generally accepted rules and trends. This is not a problem: most users are experienced, they are used to existing sites, their expectations and behavior are quite predictable.

Often the most convenient interface is one that is similar to hundreds of others, because then people will have no problem finding the right buttons and blocks. There are patterns by which users browse interfaces. One popular pattern, for example, is the F-pattern.

In addition to patterns UX-designers think about the path of the user – from getting to the site to the target action (when the visitor placed an order or clicked on a link). Take into account different user scenarios. Some people, say, tend to make quick purchases, while others will flip through a catalog or get distracted by secondary sections. This all depends on the brand’s area of activity and the specifics of the audience.

The result of working on UX is a Wireframe. This is a schematic representation of the interface. It shows the main blocks, their size, location, and relationship to each other with the help of gray rectangles.